Website Manager

Website Manager (E‑Commerce & Digital Growth)

Maternity Cover – Minimum 9 Months

I am supporting a well‑established, fast‑growing business within the outdoor lifestyle sector that is looking for an experienced Website Manager to join on a maternity cover contract. This is an excellent opportunity for someone who thrives on improving digital performance and shaping high‑quality ecommerce experiences.

The Role

You will be responsible for the performance, optimisation and day‑to‑day management of a major ecommerce website. The brand identity and design are already in a strong place; your focus will be on usability, commercial impact and continuous improvement.

You will work closely with Marketing, Commercial and IT teams to maintain a fast, intuitive and commercially effective website experience across all customer journeys.

Key Responsibilities

Website and Product Management

- Launch and update product listings using brand‑supplied content
- Maintain an accurate, up‑to‑date product catalogue
- Refresh wider site content as needed

E‑Commerce and Conversion Optimisation

- Use analytics and behavioural data to increase conversion and retention
- Refine layouts, calls‑to‑action and messaging
- Run A/B and multivariate testing
- Track KPIs including conversion rate, AOV, CPA and revenue contribution

Website Development and UX

- Own and improve user journeys, navigation and category structure
- Brief and manage external development partners
- Keep up to date with ecommerce best practice

Marketing Activation and Promotions

- Manage digital banners, campaigns, promotions and offer codes
- Support product launches and key trading moments

Reporting and Insights

- Use GA4, Adobe Commerce and heatmapping tools to analyse user behaviour
- Report on funnel metrics and site performance
- Present monthly updates with recommendations

Team Leadership

- Line manage a Website Admin Assistant
- Oversee workload planning and prioritisation

What We’re Looking For

- Strong experience managing and optimising ecommerce websites
- Knowledge of CMS platforms such as Adobe Commerce, Magento or Shopify
- Understanding of UX, merchandising and CRO
- Experience with analytics tools, A/B testing and behavioural insight
- Strong copywriting and commercial awareness
- Confident with HTML/CSS
- Experience using GA4, Tag Manager or similar