Job Description

We are excited to be working with a well-known UK retail business who are looking for a CRM Executive to join their growing digital team.

THE ROLE OF CRM EXECUTIVE:

Manage and execute email and SMS campaigns end-to-end, including campaign scheduling and sending.
Build and test compelling email and SMS communications using the CRM platform.
Develop and maintain targeted customer segments to maximise campaign relevance and effectiveness.
Conduct regular competitor analysis to identify market trends and opportunities for continuous improvement.
Monitor campaign performance and user engagement, running continuous A/B tests to optimise open rates, click-throughs, conversions, and automated flows.
Analyse data to optimise automated customer journeys and flows, ensuring they are relevant and drive revenue.
Collaborate closely with the Group CRM Manager to support wider CRM strategy, including email, SMS, and push notification channels.
Work cross-functionally with multiple teams to ensure alignment on campaign goals, timing, and messaging.
Keep up to date with industry best practices, new technologies, and compliance standards (including GDPR) for CRM communications.

THE IDEAL CANDIDATE FOR THE CRM EXECUTIVE ROLE:

Minimum of 2 years’ experience in CRM/Email Marketing
Experience in working in a fast-paced environment with accountability for delivering campaigns on time
Ability to analyse and adapt marketing activity based on sales results
Be confident and precise in communicating verbally and through email with team members, other departments and other key stakeholders

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CRM Executive

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