Ecommerce PPC Specialist

Ecommerce PPC Specialist and Campaign Manager - High Wycombe

Are you results-driven?

Pertemps Aylesbury is currently recruiting for an experienced Ecommerce PPC Specialist and Campaign Manager for our client based in High Wycombe.

Our client is currently seeking a skilled and experienced B2B PPC Campaign Manager to oversee and optimize their Amazon, Ecommerce and Google advertising campaigns. The ideal candidate will be experienced in B2B campaigns, and proficient in managing campaigns across multiple platforms, with a focus on maximizing ROI, driving traffic, and achieving key performance metrics. This role requires a deep understanding of PPC strategies, data analysis, and continuous optimization to ensure the success of our advertising efforts on Amazon and Google.

Hours: 9am-5pm (office based)

Salary: £35,000 - £45,000

Duties:

• B2B PPC Campaign Management: Take ownership of our PPC campaigns across multiple platforms. Monitor and optimise campaigns to drive maximum performance, including keyword research, bid management, ad copy creation, and budget allocation.
• Optimisation and Analysis: Continuously analyse campaign performance, identifying areas for improvement and implementing optimisation strategies. Monitor key metrics such as click-through rates (CTRs), conversion rates, Advertising Cost Of Spend (ACOS), and overall campaign profitability. Utilise tools and analytical platforms to gain insights and make data-driven decisions.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for each platform. - Expand keyword lists, refine match types, and leverage keyword tools to drive targeted traffic and improve campaign performance.
• Ad Copy Creation: Develop compelling ad copy that aligns with platform guidelines and resonates with our target audience. Liaise with the Creative team to test and iterate ad variations to optimise performance and increase click-through rates.
• A/B Testing: Implement A/B testing strategies to experiment with different ad formats, landing pages, and campaign settings. Analyse test results and make data-driven decisions to enhance campaign performance and achieve business objectives.
• Competitor Analysis: Stay updated on industry trends, competitive landscape, and market dynamics. Conduct competitor analysis to identify opportunities, benchmark performance, and refine campaign strategies accordingly.
• Reporting: Generate weekly reports on campaign performance, highlighting key metrics and insights as well as areas to improve campaign performance. Present findings to the Global Marketing Manager and other stakeholders, providing actionable recommendations for improvement.

Requirements:

• Experience with Amazon DSP (Preferred) A+ content experience and experience with International Amazon FBA Shops (Specifically US, France, and Germany).
• Understanding of A/B testing methodologies and experience with testing and variations
• Excellent organisational and complex problem-solving skills.
• Ability to work independently and take ownership of campaigns, while also being receptive to guidance and feedback from the Global Marketing Manager.
• Confident, with the ability to work functionally and communicate efficiently across all departments. Highly analytical and numerate mindset.
• Any fluent business language skills are a huge plus, particularly French and/or German.

Company benefits:

• Discretionary results-driven bonus
• 25 days holiday per year, increasing to 27 days after 5 years
• Cycle to work and electric car schemes
• Benefits including Pension, Vision, Vaccinations, Headspace
• Regular workplace events and opportunities to learn
• Free Parking

If you would be interested, please apply, or call Corinne at Pertemps.